The Conscious Closers Methodology
A 10-module training built around the enrollment framework Troy Erstling has used across $5M+ in personal sales and $40M+ in team revenue. Learn the methodology at your own pace — whether you're a company starting small or an individual sharpening your craft.
The framework
How to open a call with credibility, not a script.
Set expectations so prospects feel guided, not pressured.
The exact milestones you need to hit before pitching anything.
Make people feel genuinely seen before you say a word about the offer.
Why generic pitches kill trust — and how to pitch back what you heard.
Build resistance into the pitch before it becomes a wall.
How to keep a call two-way and avoid the monologue trap.
Anchoring, structuring payment options, and presenting without flinching.
Push back gracefully. Validate without caving.
When to let go — and why that closes more deals.
How it works
This isn't theory. It's the framework Troy has used across thousands of real enrollment conversations — distilled into modules you can work through at your own pace and put to use immediately.
Work through each module at your own pace. Written lessons, examples, and exercises at every step.
Take the framework straight into your real enrollment conversations. The exercises are built to be used immediately.
Add coaching and get direct feedback from Troy on your real calls, so you can sharpen what's working and fix what isn't.
Choose your path
Both tracks give you the full methodology. The difference is how much hands-on support you want from Troy along the way.
Self-paced
Complete the course on your own schedule. Work through all 10 modules and start applying the framework to your own calls right away — plus one call review with Troy to get you started.
With coaching
Everything in Self-paced, plus four private 1:1 coaching sessions with Troy and detailed analysis of two of your real sales call recordings.
Need more involvement?
If you want more than a course — embedded leadership, hands-on coaching for your team, or a trained closer placed directly onto your offer — let's talk through what that looks like.
Embedded
We embed alongside your team to run training, review calls, and keep the framework operating day to day.
Placement
Once your team is trained in the framework, a vetted closer from our bench steps directly into your calls.
Built by a practitioner
Troy Erstling was employee #1 at Flow Research Collective, where he helped scale enrollment revenue to $40M+. He has personally worked with Susan David, Tal Ben-Shahar, Scott Barry Kaufman, Alex Howard, Sven Hansen, and Steven Kotler — some of the most respected names in psychology and human performance.
Every module in this course comes from patterns observed across thousands of real enrollment conversations in high-stakes, deeply human contexts.
$5M+
personally closed
$40M+
team enrollment revenue
10+
years in the field
FAQ
Whether you're building a team from scratch or sharpening your own skills, the Conscious Closers methodology gives you a complete, proven framework for enrollment conversations.